Grow your practice into an emotionally sustainable and meaningful business without taking insurance or running yourself ragged

I’ve been practicing outside the standard naturopathic and acupuncture practice model for over 10 years now.

When I announced my plan that I was going to offer 90 minute appointments, integrate all of my services, and that I wasn’t going to take insurance… I was told repeatedly that I wouldn’t succeed.

When I decided not to join business networking groups that weren’t a good fit or set up a booth at health fairs and do free talks… many an eyebrow were raised.

I made my own way because I didn’t fit the mold.

I took the time to find myself, and as a result I found my medicine, my business structure, and marketing that felt good.

Now I attract patients who value what I have to offer and have a successful, in demand business with a 6 month waitlist.

I created a business for myself that strikes a balance between professional fulfillment, making a living, and leading a heart-centered, meaningful life.

I left behind years of…

Defining “success” as how many patients I saw, how much money I made, or how big my clinic space was

Allowing patients to push my boundaries, overscheduling myself, and fantasizing about leaving my practice behind to do something completely different because I was burned out

Constantly feeling guilty for not running my practice “the right way” by taking insurance, having short appointments, running multiple treatment rooms, and using cheezy or downright manipulative marketing tactics

When I did the inner work of defining my own version of success based on what fed my heart rather than material wealth, status, or the standard approach of my professions, my internal conflict lessened and I started to discover and embrace more of my own medicine.

I focused on developing deep therapeutic bonds with my patients, addressing the body, mind, and spirit in my appointments, and ethically attracting patients who resonate with me.

If you’re searching for your own unique path to find satisfaction, meaning, and balance while growing your business, I’d love to support your process.

Dr. Liz totally transformed my approach to acupuncture and patient care. I was finding myself bumping up against the limitations of TCM and was seeking more tools, depth, and spirit. Her mentorship provided just that and more.

—Devin Garfinkle, ND, LAc

Your medicine isn’t just your clinical skills, your business tools, or the space you rent.

It’s you – on a spirit level.

It’s a very personal thing to put out into the world that can feel vulnerable and awkward, especially if you’re still discovering it.

I’d love to help you develop it into a practice that truly aligns with the deepest parts of you so you can cultivate stability, contentment, and joy in your work.

I’d be happy to support you in:

  • Creating a balance of professional fulfillment and long term financial and emotional sustainability
  • Increasing patient retention and satisfaction
  • Finding ways to ethically and authentically market yourself and your business
  • Fine tuning how you want to practice even if it’s outside the norm
  • Setting up your business in a way that feels good and reduces your stress and burnout potential
  • Developing deep and rewarding relationships with your patients

Think of me as that spunky, kinda weird Aunt in your life who’s there to encourage you to figure out how to be the best version of yourself in the world and is super excited for you to succeed.

So… what does this mentorship look like on a tangible level?

Ethical Marketing

  • Collaborating to create clear copy geared toward your ideal patient that’s authentic and represents you without being pushy or sales-y
  • Choosing marketing tools that are the best fit for you and your goals (social media, blogging, videos, google ads, etc.)
  • Developing your niche and point of view so you can stand out from other practitioners
  • Sharing my experience with what works in growing a loyal local and online following without manipulation or cheesy tactics


  • Helping you choose a practice structure that creates an emotionally sustainable business so you can avoid burnout and create balance
  • Establishing big picture financial strategies to help keep your stress down as you grow
  • Sharing resources for accounting, scheduling, administrative tasks, and more so you don’t have to spend hours searching for the right fit
  • Finding simple strategies to increase patient retention and satisfaction without adding a ton to your workload

Your Medicine

  • Dialing in your treatment structure and services so you’re practicing in a way that’s authentic to you
  • Discovering strategies to better meet your patients’ needs so you can improve your treatments outcomes
  • Reviewing tough cases and providing support around specific patient issues so you feel confident when they return for their next visit
  • Learning how to develop a strong therapeutic relationship so you can create deep rapport and heartfelt connection with your patients and better serve them

Your Personal Growth

  • Providing you with emotional encouragement and resources because growing and running a business is deeply challenging and brings up core issues that need compassion and perspective
  • Teaching you how to effectively communicate your work to your patients so they understand what you do and why you do it
  • Helping you to dive deep and reflect on your own healing experiences in order to fully realize their value in working with patients
  • Supporting you in overcoming mental and emotional roadblocks to your personal and business growth like fear of being seen, feeling inadequate, and more

And so we’re on the same page, here’s what this isn’t:

  • Slick/sleazy new marketing tactics or making you hard sell potential clients
  • Detailed financial strategies
  • Pushing you to adopt a specific service framework that may not even be a for fit you or forcing you into a predetermined practitioner mold
  • Just a bunch of tools and marketing with no context around what a meaningful and sustainable practice means for you
  • How to hire a team (as I've worked happily and sustainably without having to hire employees!)
  • Tech support – I’m happy to help with technical details where I can, but please know that’s not my specialty

We all need to find our own unique path – one that supports us, our patients, and the success of our practice.

I’ll help you to find yours, and support you in the process of making it reality.

My time learning from Dr. Liz has significantly shaped how I view and connect with my patients. Our time together enriched my perception and understanding of my patients and people in my personal life and has added more depth to the way that I practice medicine.

—Marina Johnson, ND, LAc

There is so much magic in finding your medicine and building your business around your unique vision.

The world needs more practitioners who allow their heart to be their compass in the development of their practice.

If this sounds intriguing, but you're not quite sure yet, let's chat…

…with a free 30 minute 1:1 Mini-Mentorship Session.

We'll get to know each other and find out if we're a fit! It's a perfect first step with no obligation.

For those ready to work more in-depth…

Join the 1:1 Holistic Practice Mentorship with Dr. Liz Carter

Your choice of two package options to work with me 1:1, twice a month. Create a practice that feeds you emotionally, spiritually, and financially while developing more rewarding relationships with your patients or clients.

Special pricing offer:

I’ll be completely transparent. I’ve mentored and coached patients, students, and practitioners for many years, but this is the first time I’m offering a structured service. As a result, I’m still developing my processes and materials. Because I’m in the early stages, I’m offering discounted rates for a time.

The “Testing the Waters” Package

2 months of mentorship, 4 sessions total

This package is meant to give you a taste of what’s possible and see what it’s like to work together to build your business without having to break the bank.

Mentorship sessions are 1 hour twice a month. You are guaranteed to receive 4 sessions even if we surpass the 2 month timeframe. I’m also happy to support you via email and Loom between sessions.

Pay in full for only $1000 $800
Or pay in 2 monthly installments of $500/mo $400/mo

Special pricing offer:

Or by Payment Plan:

The “I’m in!” Package

6 months of mentorship, 12 sessions total

You know you want to grow your business and you know you need support to do it. You’re ready to go all in and know that meaningful change takes time and dedication.

Mentorship sessions are 1 hour twice a month. You are guaranteed to receive 12 sessions even if we surpass the 6 month timeframe. I’m also happy to support you via email and Loom between sessions.

Pay in full for only $3000 $2400
Or pay in 6 monthly installments of $500/mo $400/mo

Special pricing offer:

Or by Payment Plan:

My Anytime Guarantee

While I hope that we’ll love working together, if this mentorship ends up not being the right time or the right fit for you, no worries. I'll guarantee a refund for any unused sessions in whichever package you choose.

After working with Dr. Liz I now have the tools to build a stronger patient-practitioner relationship and personalize my treatments. I've already noticed better results for my patients.

—Keriann Swope, ND, LAc


What’s the structure of the mentorship?

We’ll check in and see what you’d like to talk about that day. During our first session, we’ll outline your overarching goals for our time working together. We’ll also settle on a time that works for both of us every 2 weeks and get you scheduled for the rest of your sessions.

For all sessions, please come prepared with your questions or feel free to email them to me ahead of time so we have an agenda.

I’ll take notes throughout the session on the topics we cover. You’ll have access to these notes during and after the session. They won’t be perfect, but they’ll be enough for you to review our topics of conversation.

In the last 5 minutes, we’ll review your goals and homework for the next session. I’ll write them down in the notes section of that day so you can reference them during the 2 weeks between sessions.

Any resources or handouts I mention will be available to you via a link in our notes document.

You’re welcome to ask me questions or send me materials for feedback between sessions (I’ll reply and offer targeted feedback within 72hrs).

What if I feel like we’re not a good fit after a few sessions?

While I hope that we’ll love working together, if this mentorship ends up not being the right time or the right fit for you, no worries. I'll guarantee a refund for any unused sessions in whichever package you choose.

What inspired you to do this?

Learning how to be a doctor and a business person is a very challenging combination. We often feel like we’re “bad at business” because we’re empathic and want to build relationships rather than just make a buck. We have to find the balance between financial sustainability and feeling emotionally fulfilled and many times that particular answer lies outside of the typical healthcare business model.

I spent many years fumbling around in my business or feeling guilty, confused, and ashamed because I wasn’t practicing the way I saw most of my colleagues. My goal is to make it simpler for you. I want to help you intentionally design your business so it fits your lifestyle while acknowledging the emotional vulnerability and growth required to put your dream out into the world.

I could not have built the practice I have without the support of my mentors.

The relationships I cultivated with them during and after school fundamentally shaped who I am as a practitioner.

And the funny thing is, neither of them focused on business strategy or marketing – aka, what I thought I needed the most.

Instead, they grounded me in the knowledge that I knew enough and that I was enough when anxiety and doubt took over.

They reminded me of the truth and simplicity of my medicine when I lacked clarity about the next steps in my treatments and in my life.

And they helped me reaffirm who I was and encouraged me to embrace my own needs when I felt burned out.

I’m very grateful for the time, energy, and kindness they shared with me and I’m on a mission to pay it forward.

No matter where we are in our practice as healthcare professionals, we’re always growing and facing new challenges and we need support and guidance just like we provide for our patients or clients.

Creating an emotionally sustainable and meaningful practice is possible if you have the right foundation.

I’d love to help if it’s the right time and the right fit for you.

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